August 12, 2020

Abu Dhabi Motorsport Management starts sim racing team with Veloce Esports

Esports Insider

Abu Dhabi Motorsport Management has entered a partnership with London-based organisation Veloce Esports.

The two parties have collaborated to create YAS HEAT, a simulation racing team which is said to cultivate talent from the United Arab Emirates.

Abu Dhabi Motorsport Management x Veloce Esports
Credit: YAS HEAT

The YAS HEAT team will make its debut in the inaugural season of the V10 R-League, a sim racing championship created by Abu Dhabi Motorsport Management and tournament organiser Gfinity.

Saif Al-Noaimi, Team Principal at YAS HEAT, commented on the creation of the team in a release: “The YAS HEAT ESPORTS team is the start of a multi-year programme and commitment to developing a globally successful virtual racing ecosystem for Abu Dhabi. We are excited about the team competing in its first season in the Global Racing Series, the V10 R-League, Forza and Gran Turismo competition.”

Along with the team competing in a range of sim racing competitions, YAS HEAT is also launching the YAS HEAT Open Trials, a project designed to cultivate local sim racing talent. The 12-month project will eventually see five drivers form the development academy for the team.

Jack Clarke, Co-Founder and Chief Strategy Officer at Veloce Esports, expressed his excitement on the partnership: “We are thrilled to be embarking on this journey with YAS HEAT, we are very confident that we will be fielding a range of the most elite teams in top games across the world of esports. Announcing entry into the Global Racing Series and V10 R-League line-up is an exciting first step and, beyond the initial stages of the league, we will be rolling out our other teams and activations in this incredibly exciting and fast-growing space.”

Esports Insider says: The United Arab Emirates appears to be investing heavily in esports, particularly in sim racing. Joining forces with Veloce is a smart move, given its extensive experience and knowledge in sim racing.